2X Ultra Tide formulas have more active ingredients in every drop, so you can use less.

In fact, a 100-oz bottle of any 2X Ultra Tide product gives you the exact same number of loads as a 200-oz bottle of the nonconcentrated one.

And because it's concentrated, 2X Ultra Tide products are made with up to 44% less water and packaged using up to 43% less plastic^*. So you get your beloved tried and true Tide products in smaller, more convenient bottles.

*vs. nonconcentrated Tide